In our experience, Software as a Service applications are typically straight copies of legacy based software programs adapted for the internet. They lack new benefits made possible by having multiple, role-based users connected to a single database.
Facebook grew because it was (one of) the first consumer applications that created NEW software benefits based on internet connectivity – namely one’s ability to connect to others and broadcast content. These two simple, yet new software benefits translated into 500 million users. (Realizing there are about 300 million in the US, you can understand what a huge accomplishment this is). Why is business software so slow to incorporate these concepts?
Roohmz Mortgage was created as Software as a Service to bring Facebook style “broadcasting and connection” capabilities to the mortgage industry. Since a mortgage loan is handled by numerous people inside and outside of the mortgage lender – it made sense that software that fostered collaboration and continually monitored for mistakes would result in faster loan production and higher loan quality. Two things the industry desperately needs.
These two simple features (collaboration and monitoring) translate into a near endless stream of brand new benefits never before offered in the mortgage business (or many other industries for that matter). As an example, look at the very manually intensive task underwriters undergo every time they attach conditions to a loan file. To see how Roohmz elegantly addresses this specific problem – take a few minutes to see the video below.
How Roohmz Uses Collaboration to Manage Underwriting Conditions
Mortgage clients are getting on board with the concept, and demand continues grow each month (three more installations this week). We also remain busy creating brand new ways in which collaboration and monitoring can solve other loan production bottlenecks.
I wonder if the insurance industry, or the legal profession could use this application? Hmmmm……
Posted by Caped Crusader 
