What I Learned from Fire Ants

May 13, 2008

I’m flying back to California from an extended weekend at my in-laws eighteen acre farm in Tennessee. It’s not a working farm, but one of those beautiful pieces of land perfectly accessorized with hundreds of yards of three board fence, ponds full of large-mouth bass, and lines of spectacular sixty foot tall oak trees. It’s the kind of place where you wake up to sounds even the Philadelphia Harmonic can’t duplicate. It’s a setting that, in the words of my brother in law, “will completely unwind a man”.

With the quickened pace of our California software company just hours away, and the quiet stillness of Tennessee only hours past, I’m stuck in a place that’s got me thinking just how important having a clear vision of who you are and what you want to be is to the success of your business.

You can learn a lot by watching chickens. Or fire ants. Or the way horses respond to a looming thunderstorm. Nature, for all practical purposes, is reactionary. The response may be simple, the way fire ants pour out of a hole made in their ant hill in such volumes it looks like blood streaming from some mortal wound. Or nature may respond complexly and more slowly, as in the way a tree will grow too tall for its own roots as it strains for light in a dense forest. Yet, no matter how beautiful, nature is a well orchestrated symphony of cause and effect.

Man, however is not a part of this symphony. We sit outside of nature’s rules in much the same way as the composer transcends the boundaries of the symphony being played. Man is gifted with the greatest of all gifts, an ability to envision, a capacity to create.

If you are a business owner, or an aspiring one, my weekend excursion into nature has compelled me to share one bit of advice: You will be successful if you continue to think and create. As you strive after your vision, you will grow. Become reactionary, (which this weekend has taught is the natural way of things) and you will stagnate. Keep creating. Keep growing.

My partner and I began Cogent Road with a simple vision – provide loan officers with innovative software that can help boost their business, and ultimately their incomes. This caused us to think about different ways in which our software could deliver this vision. Rather than trying to be a specific type of company, we focused solely on helping our clients. We began in 2001 with a credit platform we leased from a third party. As we thought about our vision, we created different ideas in which credit could be used to increase our client’s business. This led to ideas on how we could help our loan officer clients help their own client’s, the borrowers. It led to ideas in which credit could be used to increase our client’s word of mouth business from referring sources and previous borrowers. The led us to create Funding Suite, and in turn the concept of credit proofreading, which we believe to be the most powerful business building strategy a loan officer can use. And credit proofreading is leading us into new software offerings for loan officers that Cogent Road could never have anticipated just a few years ago.

Reflecting back on a weekend lived right out of the pages of Field and Stream, I realized how much we, as business people need vision. Perhaps for the first time I realized how contrary to nature a creative vision actually is. And likewise how difficult. Vision takes thought, and thinking may well be the hardest work a man can do. So it goes that I encourage you, wherever you find yourself right now, to begin creating. Begin the work of thinking about what you want to do and why you want to do it. Then by all means get to doing it. Break free of the reactionary nature of your industry, your competitors or even your own habitual way of looking at your business.

You possess what nature does not - the ability to create. Now get composing.


Credit Proofreading: Detecting Errors that Incorrectly Lower Credit Scores

April 23, 2008

Why is credit proofreading needed?
When borrowers apply for mortgage loans, their credit files contain three credit scores, calculated by the credit bureaus: Experian, TransUnion and Equifax. The data used to calculate these scores is collected, managed and reported independently by each of these bureaus. Over time, these files gather corrupt, erroneous, outdated and otherwise harmful data that lead to inaccurate – and often lower – credit scores.

What is credit proofreading?
Credit proofreading is the automated examination of credit file data, supplied by the three major credit bureaus, to detect whether or not a credit score has been incorrectly evaluated due to errors within the credit file.

What errors does credit proofreading detect?
Two types of errors are spotted: credit data errors and credit usage errors.

Error Type #1:  Credit Data Errors
Creditors report payment history to the credit bureaus using data such as credit limit, credit balance, payment amount, current status and payment history. Computers read this data to calculate a credit score. If anything is entered incorrectly due to human or computer error, inaccurate scores may result.

Error Type #2: Credit Usage Errors
Credit usage reflects the way borrowers use existing credit lines. Since credit use is a factor in calculating credit scores, improper spending habits can lower credit scores. Credit usage is misunderstood because many borrowers have little awareness of how their credit use affects their scores. Credit usage activities that get factored into credit scores include the number of available credit lines, the amount of debt incurred or the balance on each credit line and whether a credit card is used too much or too little.

How can credit proofreading help?
Credit proofreading evaluates the accuracy of credit reports, identifies errors, estimates how many points each error is costing the borrower and lists specific actions that can be taken to correct errors. Results can typically be returned immediately, and most errors can be resolved within 72 hours. For borrowers with credit usage errors, mortgage brokers and loan officers who conduct credit proofreading can offer suggestions on how to alter credit usage habits to legitimately increase the credit score.

How is credit proofreading different from credit repair?
Credit repair companies falsely claim to clean up credit reports, for a substantial fee, so borrowers can get approved for auto loans, mortgages or insurance. These schemes do nothing more than dispute information, which borrowers can do for themselves easily and at no cost. Credit proofreading, on the other hand, evaluates the accuracy of credit reports and assists borrowers in correcting errors or changing spending behavior – at no cost to the borrower. Further credit proofreading analyzes the actual data within the credit file, something a borrower can not do without the help of a mortgage professional.

Where can borrowers receive this service?
More than 4,000 mortgage professionals around the country have automated credit proofreading tools to identify and resolve data and usage errors within credit files.


Avoid Credit Repair Firms

April 11, 2008

The next time you think about paying a credit repair service take out a $20 bill from your wallet or purse and put it in an envelope addressed to your favorite charity. Then pull out another $20 bill and mail it to your second favorite charity. Grab 10 more envelopes, 10 more twenty dollar bills and ponder ten more sources for your new found altruism. Do mail the envelopes.

Using a credit repair service may well cost you more than $500 in up front fees. Instead, I’ll show you how to do exactly what they would do for you for free. And faster too. Consider the $240 you’ve given to charity a chance to put 50% of the money you would have given to the credit repair firm to much better use. 

Let’s take the mystery out of credit repair right now. All a credit repair company does for you is dispute information on your credit report. This means they will tell the credit bureaus when information is wrong. Within 45 to 90 days, if the information really is wrong, then it will be corrected. That’s it. Ironically, in the time it takes you find and pay for a credit repair company, you could have completed the task with the bureaus yourself. And for free.

Credit repair companies prey on ignorance, on consumers that don’t know how to do what I am going to plainly show you how to do. Because the process seems difficult, and involves highly personal credit reporting information, consumers blindly trust these firms and unfortunately pay whatever they ask. The fact that some credit repair firms hide behind a lawyer title makes the process all the more deceiving. The most insidious aspect of this somewhat shady business practice is that the company implies it will somehow give you a better credit score than you rightfully deserve. This is a lie – and, regrettably is the biggest reason people throw lots of money at these firms.

Again, all a credit repair company can actually do for you is dispute wrong information in your credit file. And who knows whether something is wrong in your credit file better than you? Even if you hired a credit repair firm, you would still have to tell them where the errors are. Let me say here that some firms will suggest you dispute every derogatory item on your credit report – and make the lender prove whether its true or not. Don’t fall for this. Even if the lender doesn’t respond within the time allowed, the information will only be changed in the short term. (which renders the costly improvement effort useless). You see, the next time the lender reports to the bureau, your accurate derogatory information will reappear.

The really good news about disputing wrong information is that all three credit bureaus (TransUnion, Equifax and Experian) now use a free online dispute process – which means you can review your credit file line by line, search your file for errors and dispute any you find without picking up the phone or even mailing a single letter. The whole process takes a few minutes and costs a big fat zero. And you can do it once every single year – which, by the way, isn’t a bad habit.

To check your credit report for errors simply go to www.annualcreditreport.com where you can order a credit report for free once a year. Make sure you review all three bureaus since each is an independent company and any one of the three may be reporting your payment history in error. While reviewing the report, each bureau gives you the option to dispute information. Each uses a slightly different dispute method, but all are easy nonetheless.

When reviewing tradelines look for any accounts that are not yours. Keep in mind, some may report using creditor names with which you aren’t familiar, but you may well be the account holder. Look also at the inquiries – has a company pulled your credit without your permission. If so, you can get the inquiry removed. Look for balance on credit cards reporting incorrectly as well as high credit limits. Creditors are notorious for misreporting credit limits – and if they are reporting a limit that’s too low it may hurt your credit score. Ditto for balances reported erroneously high.

In the end look for anything inaccurate and use the online process to let the bureaus know about it. The bureaus will contact the creditor for you and verify if what you are saying is correct. At no cost to you, the bureau will update your file to reflect the accurate information. And, in addition to saving a lot of money, you’ll learn a lot about your credit file – which is a rather nice side benefit.

There is more, however. Technically competent mortgage brokers can make very dramatic and legitimate increases in your credit score in just a few days. I’ll blog about this later.